P.G.L Taxi Advertising
Drive Your Brand’s Success with London Black Taxi Advertising – High-Impact, Affordable, and Unmissable!
Ready to be seen?
Pink Gorilla Labs specialises in delivering high-impact, yet affordable advertising solutions for small business by collaborating closely with independent London Black Taxi Drivers. Our unique high impact approach transforms iconic black taxis into mobile marketing platforms, offering unparalleled visibility and reach not only across London streets, but with routes that include passengers flying in from Heathrow Airport. By tapping into this trusted and widely recognised mode of transport, you can connect with a diverse yet elite audience, including professionals, tourists, and locals alike.
We work hand-in-hand with our clients to create tailored campaigns that maximise exposure and leave a lasting impression. Whether you’re looking to promote your brand, launch a new product, or drive local engagement, Pink Gorilla Labs ensures your message stands out in the bustling streets of London. Affordable, effective, and innovative—your next advertising breakthrough starts here.
The impact of Taxi Advertising
Taxi Advertising is a great high-impact media that scales and it is a preferred advertising medium for connecting with a vast urban audience of millions. This is especially the case for London Taxi Advertising. According to the data:
A single London Taxi is used by 1,100 passengers every month.
A London Taxi ad can stack up to 1.8 Million impacts across Adults ABC1.
80% of ABC1s can recall a Taxi Advert they have seen in the past week.
Each London Taxi is seen 8 Million times every month.
Each year, branded taxis will be seen over 75 million times
Black Cab Taxi Advertising is an effective 24/7 moving billboard, sharing your branded message with varied audiences such as tourists, business people, consumers, pedestrians, and more.
Tell me more about the drivers.
Our Taxi Driver Work Pattens
At Pink Gorilla Labs, we partner exclusively with full-time, professional London Black Taxi drivers to maximise the visibility and impact of your advertising campaigns. These experienced drivers are committed to covering key locations, including early mornings at Heathrow Airport and peak hours in London’s busiest areas, ensuring your message reaches the right audience at the right time.
Typical Driver Work Schedule
Typically 5 Day Work Week: Full-time drivers keep your ads consistently on the move throughout the week.
Typical Daily Hours: 6 AM – 10 PM: Targeting high-traffic periods, from early risers catching flights to evening city-goers.
By working with drivers who operate across both the airport and central London, we help your brand engage with a diverse and valuable audience. From business traveler’s and tourists arriving at Heathrow to professionals and shoppers navigating London’s vibrant streets, your advertising remains front and center, day and night.
Typical Audience
Heathrow Airport
Harness the power of one of the world’s busiest travel hubs to connect with an exclusive, high-value audience. At Heathrow Airport, your advertising reaches international traveler’s, including business professionals, affluent tourists, and London-based residents returning home.
With an average trip from Heathrow to Mayfair taking 60-80 minutes during the morning rush hour, your brand enjoys a rare opportunity for prolonged, in-depth engagement. This extended exposure ensures your message resonates with a captive audience, making a lasting impression during their journey.
Additionally, your brand benefits from visual engagement with potential clients on the bustling streets of London as the taxi navigates through high-traffic areas and during passenger drop-offs. Every stop presents an opportunity for pedestrians, commuters, and other road users to notice your advertisement, creating valuable exposure in prime locations.
This street-level visibility is particularly impactful in areas like shopping districts, business hubs, and cultural hotspots, where large volumes of people are naturally drawn to eye-catching visuals. Whether it’s a quick glance or a prolonged view at a stop, your ad becomes part of the city’s vibrant landscape, making a lasting impression on everyone it encounters.
London Streets
Expand your reach across London’s iconic streets, where the city’s unique energy and diversity create the perfect backdrop for your campaign. With its blend of history, culture, and modern vibrancy, London offers unparalleled opportunities to engage with a dynamic audience that spans affluent shoppers exploring luxury boutiques, curious tourists soaking up the sights, and local residents going about their daily routines.
From the bustling shopping districts of Oxford Street and Regent Street to the cultural landmarks of Covent Garden and Southbank, your advertisements will command attention in the city’s most high-traffic and prestigious locations. These areas are magnets for footfall and vehicular traffic, providing your brand with consistent exposure to a wide yet valuable audience.
Whether your ad is spotted by commuters during rush hour, travelers arriving from Heathrow, or visitors enjoying London’s nightlife, it will capture attention and leave a lasting impression. With every journey, your campaign will become part of the vibrant fabric of London’s streets, ensuring your brand stays top of mind for everyone who encounters it.
Some Standout Areas/Streets Include:
Mayfair
Kensington & Chelsea
Knightsbridge
Notting Hill
Hammersmith & Fulham
Regent St
Oxford St
Piccadilly
The Campaign
Cost Effective Campaigns
At Pink Gorilla Labs, we believe impactful advertising doesn’t have to break the bank. Our team works closely with you to develop premium advertising campaigns that align with your budget while maximising your return on investment. By leveraging not only the mobility and visibility but also the audience space within the Taxi of London Black Taxis, we ensure your message reaches a broad and targeted audience without the high costs associated with traditional advertising platforms. Experience top-tier exposure at a fraction of the cost, and watch your brand achieve measurable results.
Bold, Striking Designs
Your ad campaign will feature impactful visuals both inside and outside the taxi, ensuring maximum engagement with your audience.
Exterior Advertising
Your ad will be prominently displayed on both doors on each side of the taxi, offering exceptional visibility as the taxi moves through London’s busiest streets.
We highly recommend incorporating a QR code into your design. This allows potential customers to effortlessly access your website or chosen platform with a quick scan, turning attention into action with minimal effort.
Interior Advertising
Inside the taxi, your visuals will be strategically placed on the three fold-down seats, ensuring they are clearly visible to passengers throughout their journey.
The interior ads give passengers an easy and convenient way to connect with your brand.
For campaigns that align with physical materials, we can offer space for brochures or business cards, allowing passengers to take your information with them for future reference.
This comprehensive approach ensures your message is seen, remembered, and acted upon—inside and out.
What Makes Pink Gorilla Labs Unique?
At Pink Gorilla Labs, we don’t just offer advertising—we create opportunities for brands to make real connections. By partnering with independent London Black Taxi drivers, we tap into a trusted network that reaches a broad yet elite audience.
Our Strategic Advantage:
Prime Routes: Taxi drivers cover the heart of London and high-value locations, plus Heathrow Airport.
Diverse Audience: Engage locals, tourists, professionals, and international traveler’s.
Trusted Platform: London taxis are synonymous with reliability and visibility, making them ideal for impactful advertising.
When you choose Pink Gorilla Labs, you’re not just running an ad—you’re investing in a proven platform that delivers results.
Why Now
London is buzzing with activity, and there’s no better time to make your mark. With thousands of people commuting, shopping, and traveling daily, your brand can dominate the streets with affordable high-impact taxi advertising.
REVIEWS
Check out what our clients say
“Our sales jumped 32% within a month! Pink Gorilla Labs’ taxi ads brought us visibility we couldn’t achieve elsewhere with our budget. You just cant get this level of engagement anywhere else for the cost”
Take a look at OMS - Click Here
“Reaching Heathrow traveler’s was a game-changer for our international campaign. We saw immediate engagement from new markets.”
Take a look at MANA99 - Click Here
F&Q
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Unlike other advertising agencies, we offer transparent, straightforward, and affordable pricing that includes both exterior and interior advertising to maximise your campaign’s reach.
Cost Breakdown (per taxi)
Production, Design & Installation: £300.00
First Month: £800.00
Ongoing Months: £600.00 (per month)
Optional Add-Ons:
Brochures or Cards: Add £250.00 for the inclusion of physical materials inside the taxis.
Our pricing is designed to provide premium exposure without hidden fees, ensuring exceptional value for your investment.
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Taxi advertising is often more cost-effective than other forms of outdoor advertising, such as billboards, especially when considering the level of exposure and mobility. While a billboard in a prime location can be quite expensive, taxi ads offer a lower cost per impression due to their constant movement and ability to reach diverse audiences across different locations throughout the day.
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Most effective ad campaigns are over 3-6 month period. However your needs and budget will differ from other business.
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Unlike other advertising agencies who in addition to a basic placement fee, there may be additional costs such as prime location, production and design and installation and removal, plus extra depending the taxi type and number of taxis used.
Our costs are all inclusive and transparent.
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Unlike other agencies, our ads are interchangeable, so can be swapped to a different taxi within 1-2 days. We will also add any days missed to your campaign.
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Some clients don’t have designated design resource, so the team at P.G.L can help advise on the design aspects of your campaign.
We are happy to supply you with range of options and quotations once we better understand your specific needs, so please get in touch with P.G.L today to discuss your brief.
“It all begins with an idea.”
“It all begins with an idea.”
"The secret of getting ahead is getting started."
"The secret of getting ahead is getting started."
“The best way to predict the future is to create it.”
“The best way to predict the future is to create it.”
READY TO GO?
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READY TO GO? -
Don’t Miss the Opportunity to Drive Results!
Ready to take your brand to the next level?
Let Pink Gorilla Labs help you connect with London’s most sought-after audiences.
